Chanel Watches collection
LEGEND IN TIME
Chanel unveils a new line of watches befitting its timeless founder—and her beloved interiors.
Despite being the subject of two biopics and one exhaustive biography (Coco
Chanel: The Legend and the Life, by Justine Picardie) in the past four years alone, Coco Chanel is one woman of whom people just can't get enough. Case in point: Chanel's new Mademoiselle Prive collection of ultraluxe watches, which pays homage to the icon's life in Paris. Ornate floral illustrations on the coromandel Chanel watch faces, for example, were inspired by the lacquered chinoiserie screens that adorn the living room of her expertly appointed apartment at 31, rue Cambon (now an invitation-only museum).
The timepieces' pave-diamond camellias nod to the Chanel designer's favorite flowers, which she often bought fresh to scatter in vases around the apartment. To make the miniature works of art on each of the New Chanel Watches collection pieces, craftsmen engraved the designs before applying tiny swatches of enamel, layer by layer—an elaborate, time-consuming
process that would surely have pleased the fastidious Mile Chanel.
The New Chanel Watches collection takes its name from the inscription on the doors of Chanel's mirror-lined couture showroom (still located downstairs from the apartment). Translated literally, it means "Miss Private"—an apt moniker for a public figure whose private life (and spaces) has piqued our interest for decades. - CATHERINE STRAUT
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